At Cobb, we are looking ahead to serve our customers using innovative research and technology.
Investing in research and development is the best way for us to create new value and deliver it to our customers.
We’re the world’s oldest poultry breeding company, and we’ve achieved that by listening to our customers, focusing on innovation, and leveraging technology to deliver consistent annual genetic progress.
DNA profiling using genetic markers and computer programs to optimize selection of pedigree stock allows Cobb to maintain its leadership as a broiler genetics company.
Applying these techniques to key performance and welfare traits increases the efficiency and speed of bringing genetic improvements to the market.